ISSA: Who/What

This trade show campaign concept was designed with the intent of engaging the audience. Open-ended questions allow the viewer to offer their own answers and imagine what they can experience at the show. By using a screened back hero shot as a suggestion of who the attendee is, no one target market is excluded. Putting the question in the forefront as the headline is engaging in itself but then it is augmented by the typography and simplicity of the design.