The NY NOW gift buying show asked for a fresh new look and feel to get attendees more excited about attending. Embracing the obvious idea of NEW, this campaign touts what is in fact new about the show. Gift shows can be hard to create a comprehensive visual campaign for because of photography limitations. This design addresses that challenge by using silhouetted imagery in a minimal collage layout. I've incorporated New York scenery and geometric shapes as secondary elements. The shapes allow for variety and flexibility when building out various sizes to keep things fresh, as well as allow for design continuity when imagery isn't used.
