As a graduate student I was tasked with identifying a social need in my community and then developing a design solution to promote that need. My non-profit concept is to pair local artists with businesses in their communities. The artists would donate a portion of their proceeds to a local charity dedicated to helping single parent families in need. The idea is that the local business would then match whatever the artist is donating. The idea being that this is a good way to not only promote the artist but also promote the business and define both as socially aware and active in their community.